If you believe that your brand reputation is something that is outside your control, and that all you can do is look on and hope for the best, you are probably condemning yourself and your company to serious oblivion. It is true that it is all too easy to feel helpless if you see negative or damaging search results attached to your brand name. However, there is plenty you can do, and you must if you are to survive. Keep At The Top There are two aspects to managing your online reputation. The easier aspect is keeping your brand name at the top of the search results. As experts have pointed out, if you are going to manage your brand reputatio...