4 Tips For Local SEO

Published January 31, 2012 | By ArtDriver

Local SEO has become the process of improving visibility and clickthrough rates of a web page in search results. Getting a website on the first page in Google or Bing can make the difference between an OK year and a GREAT year. If you are a local business, you know that the competition for certain keywords can be difficult to rank on the first page, especially the first position in Google Places. There are a few things you can do to improve your chances of ranking higher in local search results. Here are four essential ingredients to developing a quality local SEO strategy. I. Claim Your Search Engine Page Local search pages in Google, Ya...

Effective Email Marketing – 5 Recommendations

Published January 24, 2012 | By ArtDriver

According to Avinash Kaushik, email marketing, if done right, “can be one of the rock solid workhorse of any company’s marketing strategy.” While there are hundreds of various email marketing providers out there (some of the biggest ones are Constant Contact, Mailchimp, Amazon, etc.) that can do the job for you, it is fundamental to understand the basics of an email marketing campaign and the strategies to make it successful. Mailjet, a real-time Cloud Emailing platform that provides full scalability and better email deliverability (whether it’s marketing, notification or transactional), gives the following recommendations: 1....

Get a Free Quote Form – What Customers Write

Published January 20, 2012 | By ArtDriver

This post has been in the making since June 2008, when we first registered an account with Wufoo, a great online contact form builder, and started collecting “get a free quote” submissions on our company’s website. It is about time to reveal some of our findings to the world, and besides making the data interesting and entertaining, we hope it can be helpful to many web design and SEO firms out there as well as customers who are looking to hire a web development or Internet marketing agency and are about to fill out a quote request form explaining their business needs. When we put together our quote form, the main idea behind it was to ...

Posted in Web & SEO Know-how | Tagged Customers, Get a Free Quote, SEO, Web development clients | Leave a comment

Promote Your Site Via WordPress

Published December 20, 2011 | By ArtDriver

I could hardly believe my eyes: my profile page on the WordPress official repository site (http://plugins.trac.wordpress.org), the page that listed my plugins, has been erased from the face of the earth! Nearly ten plugins, which I personally coded, sweating long hours, have been removed. Thousands of bloggers have used my plugins; however, this has not prevented WordPress from deleting my page without notice. Even though most of my plugins are now restored, I had to go through hell by removing all demo links going to my sites. You certainly don’t want this to happen to you and your hard work. Does this mean that you can’t promot...

Posted in Web & SEO Know-how | Tagged WordPress | Leave a comment

10 Ways to Spot a Black Hat SEO Company

Published December 13, 2011 | By ArtDriver

With the success some SEO’s have seen delivering high quality services, there has been a rise in black hats and their various techniques. To the untrained eye, or someone that is not familiar with search engine optimization, it may be hard to spot one of these incompetent SEO’s. You see so many “fly by night” SEO experts, that it is important to be cautious and look for signs to determine the validity of SEO offerings. In reality, there are numerous ways for detecting a black hat, and here are ten of the most common ones: Number 10 – Watch for Lofty Promises A lot of bad SEO companies will make promises that see...

Posted in Web & SEO Know-how | Tagged Black Hat SEO, SEO, seo tips | 2 Comments

Google Abnormal Returns (aka Google Easter Eggs)

Published November 11, 2011 | By ArtDriver

With over 1 billion worldwide searches a day, Google still tries to make our lives in front of the computer screen to be fun by introducing a set of “Easter eggs” that put smiles on our faces. Two amazing Easter eggs can be found by performing the following searches (in order to have the best user experience at this quirkiness, we recommend to use Google Chrome, Firefox or Safari browser): Search for “Do a barrel roll” and you will end up seeing a Google search results page flipping 360 degrees. What an amazing surprise, and it is technically accomplished using CSS3. Type the keyword “Askew” in your search bar and you will see a...

Posted in Web & SEO Know-how | Tagged Google abnormal returns, Google Easter Eggs | Leave a comment

Django / Python Web Development

Published October 14, 2011 | By ArtDriver

ArtDriver has been an active advocate for WordPress CMS, and it would not strike our readers if we told them that over 50% of our web development projects for the past two years have been WordPress based websites. However, this post is not about WordPress anymore; rather it will describe our joy of discovering Django, an open source web application framework (as well as a CMS) written in Python programming language. We recently launched a Django based website for the Write Track Admissions consultants based in Washington, D.C., and have been delighted to learn this new technology that can be effectively utilized for the creation of complex, d...

Posted in Company News, Web & SEO Know-how, Web Development | Tagged CMS, Django, Python, Web Development | Leave a comment

Steve Jobs, Apple co-founder, Dies at 56

Published October 6, 2011 | By ArtDriver

We pay our tribute to Steve Jobs, Apple co-founder, who passed away on October 5, 2011 in Palo Alto, California surrounded by his wife and immediate family. We miss you Steve and know that you will remain in our lives forever through your genius inventions that will continue transforming our lives in the years to come… Home page of www.apple.com to commemorate Steve Job Google pays tribute to Steve Jobs Steve Job’s Biographer, Walter Isaacson, on “60 minutes” (Part 1) Steve Job’s Biographer, Walter Isaacson, on “60 minutes” (Part 2) ...

Posted in Technology News | Tagged 60 minutes, Apple, Steve Jobs, Walter Isaacson | Leave a comment

6 Tips On How to Grow Your Blog

Published October 4, 2011 | By ArtDriver

As a blogger, you’ve got a lot to say. It’s a brilliant medium to express yourself, and it also happens to be a great platform on which to build a business. If you’re reading posts like this one, that probably means you’re working on improving how well you do it. The thing is, most of what you’re thinking doesn’t matter to most people. Flinging random thoughts into the ether is no way to capture an audience. To expand your blog’s reach, laser-focus your content. The internet is awash in shallow articles that do little for the reader. Either written in 10 minutes for an article farm, or spun out in 3.4 seconds by an article bot, ...

Posted in Web & SEO Know-how | Tagged blog development, how to | Leave a comment

Link Out SEO Strategy We Shouldn’t Ignore

Published September 28, 2011 | By ArtDriver

When it comes to effective link building as part of a SEO strategy, many are reluctant to link out from their own site. When linking out is done, it is all too often focused on the homepage of a website rather than a deep link to a more specific page. The main reason for this is that many believe that linking to other sites is not a good thing, and that Ranking Power or results will be damaged. The reality of the situation is that linking out can actually do more good than harm, and as such, this should be a part of any SEO strategy. If you were to ask any SEO in the industry how to implement an effective overall SEO strategy, they would tell...

Posted in Web & SEO Know-how | Tagged link out, linking out, outbound links, SEO, seo strategy | Leave a comment

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