According to Avinash Kaushik, email marketing, if done right, “can be one of the rock solid workhorse of any company’s marketing strategy.” While there are hundreds of various email marketing providers out there (some of the biggest ones are Constant Contact, Mailchimp, Amazon, etc.) that can do the job for you, it is fundamental to understand the basics of an email marketing campaign and the strategies to make it successful.
Mailjet, a real-time Cloud Emailing platform that provides full scalability and better email deliverability (whether it’s marketing, notification or transactional), gives the following recommend...
